Once the deal is complete and your client has moved into - or out of - their home, you may think that your relationship with him or her is over. However, some of the best professionals stay in touch long after the initial transaction is finished, as this is when agents can provide significant value to past clients.
If you are interested in staying in touch - without becoming an annoying agent who just won't go away - here are a few things you should know about balancing real estate relationships:
Put in the effort to stay connected
In most cases, your former clients won't mind a check-in from their real estate agent from time to time. It is important to remember that many people actually want to stay connected once the deal is complete, and you offering your services or simply saying hello can be beneficial.
According to Realtor Magazine, you'll have to determine the best course of action on a case-by-case basis. Not every client is the same, and how they behave can shed some light on the best strategy to remain in touch. No matter what, however, tailor your methods to fit each individual person.
"It's all about making it personal, making it magic, and making the experience unforgettable so that two or 10 years down the road they'll remember to call you," Florida-based real estate professional Cheryl Hanna told the news source.
With that said, you should first try to offer items of value. Many homeowners are interested in the current housing market, and you can often step in and provide some news and advice that directly impacts their personal situation. Realtor Magazine explained that you can tell them about residential financing, foreclosed houses, home prices and other key details that will affect them when they decide to move again.
Overall, your goal should be to stay in the hearts and minds of past clients, so they call you when they need an agent again. Learning about the industry can help with that, and CRS Data makes it easy to access mortgage records, warranty deeds and much more. Walkthrough our CRS Data Real Estate Suite to get ahead in the industry.
Get creative with your methods
While a phone call can be a great way to stay in touch with past clients, it isn't your only option. In fact, mixing it up and thinking outside the box from time to time can be incredibly useful.
In an article for Inman News, Dizzle's Will Caldwell offered up several useful tips to keep these relationships going for years. For example, he suggested even writing a letter, if you want to make things personal between you and your former client. You can also serve as a networker of sorts, introducing past clients to current ones who just moved into the neighborhood. These people may want to make some new friends, and you can be the perfect way to make that happen.
Most importantly, Caldwell stressed that you cannot overload them with spam and junk mail. Don't email them all the time with new listings and events in the area - instead, focus on providing value and being friendly.