What it takes to get a home sold changes on a fairly regular basis. For example, what worked only a couple of years ago may not be the right strategy given today's housing market, and home sellers who are out of touch may not know what needs to be done.
Thankfully, this is where their real estate agents come into play. Smart professionals know what needs to take place in order for a quick and successful sale, and it is up to them to convince their clients what is right and what isn't when it comes to their listings. Otherwise, it could be tricky to attract a high number of potential buyers.
To prevent that from happening, here are a few marketing tips and tricks that real estate agents can offer their clients:
Look for innovative strategies
Years ago the best way to sell a property was to put an advertisement in the newspaper. Today, that won't get the job done. The best real estate agents can evolve with the times, and the same goes for home sellers.
According to Bankrate.com, there are a number of unique strategies that can help get that listing noticed. For example, it could be wise to hold a joint open house with other homes nearby. This is because buyers are often interested in seeing multiple properties at once, so this will increase the odds of a large turnout.
Rhonda Duffy, owner and broker of Atlanta-based Duffy Realty, told the news source that buyers have an easier time stopping by a street with more than one open house than traveling to just a single event.
"Try to work with the other sellers so that everyone is supporting each other instead of competing against each other," she explained to Bankrate.com. "You might even agree to distribute each other's fliers."
This is only one strategy that real estate agents can use. They must also be up-to-date with local data, a task that once required a trip to the local courthouse. Now, access mortgage records, warranty deeds and much more online. To learn about how CRS Data gathers its reliable information, click here.
Adapt to new technology
In some cases, real estate agents have to work against their clients' wants when it comes to their listings. This is likely because they are unaware of the new trends, technology and other developments in the industry that can help them sell their homes. So, it is up to their agents to convince them otherwise.
Teresa Boardman, a contributor to Inman News, wrote in an article that technology has shaped how real estate is marketed today. This can catch some sellers off guard, but agents must make sure that the right steps are taken to get the home noticed. These include photography, as homebuyers want to see each house in as much detail as possible. With that in mind, it can be best to hire a professional photographer to handle these duties.
Images have become so important thanks to the Internet. Pictures can be shared quickly to many people, but some home sellers don't see the value in this strategy compared to the traditional open house. While both are beneficial, there is a large audience out there waiting to be drawn in via photography. Therefore, the first step should be to tour the home and take pictures of each room, as well as the outside and any other features that are relevant. This will make a listing stand out from the crowd and attract a lot more potential buyers.